favorability
好感度
解説 Definition
人や物事に対する好意的な評価の度合い。支持や好感の程度。
Favorability is the degree to which people like, approve of, or support someone or something. It is often used in polls, surveys, politics, and public opinion research. A high favorability rating means many people have a positive view.
覚え方のコツ Memory Tip
favor が「好意・支持」、favorable が「好意的な」。そこに名詞化の -ity が付いた形だと押さえると覚えやすいです。まず favorable impression / favorable response のように「好意的な反応」を思い出し、その“度合い”を表す抽象名詞が favorability。特に polls, ratings, approval と並びやすく、人物や政策への世論の好感度を語る場面でよく出ます。likability は個人の感じの良さ寄り、favorability は調査・評価での支持度という響きが強めです。
Break it into `favor` plus `-ability`: the ability to receive favor. It often appears in research language such as `favorability rating` or `favorability among voters`, so connect it with polls and measured public opinion. It sounds more analytical than `popularity`, which is a useful contrast for memory.
例文
The candidate's favorability rating dropped sharply after the scandal was reported.
スキャンダルが報じられた後、その候補者の好感度は急激に下がった。
Market research showed that the brand's favorability among young consumers had increased.
市場調査によると、若い消費者の間でそのブランドの好感度が上昇していた。
The company launched a new campaign to improve the favorability of its public image.
会社はパブリックイメージの好感度を向上させるために新しいキャンペーンを開始した。
favorability の類義語・関連語
favorability の語源・成り立ち Etymology
favorability は favor + -able + -ity に分かれ、「好意を向けうる性質」から「好感度」の意味になりました。favor は古フランス語を経てラテン語 favere「好意を示す」に由来します。関連語は favor、favorable。
Favorability is built from favor, favorable, and the noun ending -ity. Favor came through Old French from Latin favere, meaning "to show kindness" or "to support." The word first suggested the quality of being likely to receive favor, and then more generally the state of being viewed positively. Related English words include favor and favorable.
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