誇大宣伝する
解説 Definition
hyping は hype（誇大に宣伝する、過度に盛り上げる）の現在分詞・動名詞です。商品やイベントなどを必要以上に大きく見せて注目を集める場面で使われます。
Promoting or discussing a product, event, person, or idea with intense enthusiasm, often making it seem more important, impressive, or promising than the evidence justifies. The form functions as the present participle or gerund of hype.
覚え方のコツ Memory Tip
原形 hype の語末 e を落として -ing を付けた形で、発音は /ˈhaɪpɪŋ/。hype a product や hype an event は、注目を集めるため実際以上に魅力的・重要に見せることです。promoting は中立的な「宣伝」ですが、hyping には「大げさにあおる」という否定的な含みが出やすいと覚えます。
Hyping is formed from hype by dropping the final silent e and adding -ing: hype becomes hyping, pronounced /ˈhaɪpɪŋ/. Picture a company repeatedly praising a new product online until expectations become larger than the product itself. Common objects include a phone, concert, movie, study, or event. Promoting can be neutral and simply means helping something gain attention; hyping often suggests exaggeration, excessive excitement, or claims that go beyond the evidence. It can form a progressive verb, as in “Fans are hyping the concert,” or function as a gerund.
例文
The company is hyping its new phone online.
その会社は新しい携帯電話をオンラインで大々的に宣伝しています。
Fans are hyping the concert on social media.
ファンたちはSNSでそのコンサートを盛り上げています。
The article was criticized for hyping a small study.
その記事は小規模な研究を大げさに宣伝していると批判されました。
hyping の類義語・関連語
hyping の語源・成り立ち Etymology
語幹hypeに進行分詞接尾辞-ingが付いた形です。hypeは古代ギリシャ語hyper（〜を越えて）由来のhyperbole（誇張）の短縮形で、広告業界で「行き過ぎた宣伝」を指すスラングとして定着しました。同語根にhyperactive（過活動の）があります。
Hyping is the present participle and gerund of the verb hype, formed by dropping the final e and adding -ing. The precise origin of hype is uncertain. Its modern publicity sense developed in twentieth-century American slang and became associated with exaggerated advertising, promotion, and excitement. The word is often connected in popular explanations with hyperbole or the prefix hyper-, both of which suggest excess, but that specific historical derivation is not securely established.
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