merchandising
販売促進
解説 Definition
merchandising は merchandise（商品を販売促進する、商品化する）の動名詞・名詞形で、販売促進や商品展開という意味です。店頭での見せ方、商品の配置、関連商品の企画などに使われます。
Merchandising is the planning, selection, presentation, and promotion of products in ways intended to attract customers and increase sales. It commonly includes product displays, store layout, placement, seasonal ranges, and related commercial decisions.
覚え方のコツ Memory Tip
原形 merchandise に -ing を付けた名詞で、単に「販売する」よりも、商品選定・配置・陳列・見せ方まで含む販売促進を表します。good merchandising increases sales という場面を思い浮かべ、advertising が広告による宣伝なのに対し、merchandising は商品展開や売り場づくりが中心と覚えましょう。
Link merchandising with merchandise, meaning goods offered for sale. Adding -ing points to the organized activity surrounding those goods: choosing them, arranging them, displaying them, and presenting them so customers notice and buy them. Imagine a store changing its window display, shelf placement, and seasonal product range. Unlike advertising, which mainly promotes through messages or media, merchandising often focuses on the products themselves and how they appear in a shop. Useful combinations include visual merchandising, merchandising plan, and effective merchandising.
例文
Good merchandising can increase sales in a store.
優れた販売促進は、店の売り上げを伸ばすことがあります。
The team changed its merchandising plan for the new season.
チームは新しい季節に向けて販売促進計画を変更しました。
Effective merchandising made the small display easier for customers to notice.
効果的な販売促進により、その小さな陳列は客の目に留まりやすくなりました。
merchandising の類義語・関連語
類義語
紛らわしい語
merchandising の語源・成り立ち Etymology
古フランス語 marchandise（商品取引）から。ラテン語 mercari（取引する）→ merx（商品）が語根。接尾辞 -ise で行為を表す。関連語：merchant（商人）、mercury（商業の神メルクリウス）。「商品を魅力的に見せて売る」活動全体を指すようになった。
Merchandising is formed from the verb merchandise and the suffix -ing. Merchandise came through Old French marchandise, meaning goods or trade, ultimately from the Latin family of merx, “goods” or “merchandise,” and mercari, “to trade.” Merchant belongs to the same historical family. In modern commercial English, merchandising developed into a broad term for planning, presenting, and promoting goods for sale.
同じレベルの英単語をもっと
外部辞書で調べる
この単語を英単語クイズで覚えよう