marketing
マーケティング
解説 Definition
marketing は market（市場で売る、販売する）の -ing 形で、商品を売るための活動や考え方、マーケティングという意味です。日本語の「マーケティング」と同じく、広告だけでなく調査や販売戦略も含みます。
The organized activity of understanding customers and promoting, pricing, distributing, and selling products or services. It includes market research and strategy as well as advertising, rather than referring only to individual advertisements.
覚え方のコツ Memory Tip
market「市場で売る・販売する」に -ing が付いて名詞化し、商品を市場へ届けるための活動全体を表す。広告だけでなく market research、pricing、promotion、marketing plan まで含むと捉える。market の語末は子音を重ねず、そのまま marketing とする点も確認する。
Connect marketing with market plus -ing: it is the set of activities used to bring a product or service successfully to a market. The spelling simply adds -ing, with no doubled consonant: marketing. Do not reduce the idea to advertising alone. Marketing can include researching customers, choosing a price, planning distribution, shaping a product’s message, and promoting it. Learn common combinations such as marketing plan, marketing team, marketing strategy, and digital marketing. Imagine a team deciding who needs a product, how to present it, where to sell it, and how people will discover it.
例文
She studies marketing at school.
彼女は学校でマーケティングを学んでいます。
Good marketing helps people know a new product.
よいマーケティングは、人々に新商品を知ってもらう助けになります。
Our team has a simple marketing plan.
私たちのチームには簡単なマーケティング計画があります。
marketing の類義語・関連語
紛らわしい語
marketing の語源・成り立ち Etymology
ラテン語 mercatus（取引、市場）から古フランス語を経て英語 market が生まれ、その動名詞形。語根 merc-（商品）はmerchant（商人）やmerchandise（商品）と共通。「市場で売買する活動」が原義。
Marketing is the -ing noun formed from the verb market. Market entered English through forms influenced by Old French and ultimately comes from Latin mercātus, meaning “trade” or “market,” related to merx, “merchandise.” The same commercial family includes merchant and merchandise. Marketing originally expressed activity connected with buying and selling in a market; its modern business sense expanded to include research, product planning, pricing, distribution, communication, and promotion.
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