oversell
過剰に売り込む
解説 Definition
商品を実際以上に宣伝・販売すること。利点を誇大広告したり、提供できない量を約束したりすること。
To oversell something means to promote it too strongly and make it seem better than it really is. In business, it can also mean selling more of something than is actually available.
覚え方のコツ Memory Tip
まず sell「売る」が見えれば土台は十分。そこに over- が付くと oversleep, overwork と同じく「やりすぎ」の感覚になり、oversell は「売りすぎる」→「実物以上によく見せて売り込む」と覚えやすい。単に lots of sales ではなく、宣伝や約束が盛られている点が重要。marketing や pitch の文脈で使われやすく、This product was oversold. のように「期待を上げすぎた」の含みもある。
Split it into `over-` and `sell`: sell too much. The useful memory link is with `overbook`, because both mean taking more orders than you can really provide. So do not think of strong marketing first; think of too many seats, rooms, or items sold.
例文
The company was accused of overselling its products.
会社は製品の過剰販売で非難された。
Don't oversell the benefits to customers.
顧客に製品の利点を誇大広告しないでください。
Overselling damages brand reputation.
過剰販売はブランド評判に害を与える。
oversell の類義語・関連語
派生語
oversell の語源・成り立ち Etymology
古英語の接頭辞 over-（過度に）＋ sell（売る）の複合語。sell はゲルマン祖語 *saljan に由来。oversleep（寝過ごす）や overwork（働きすぎ）と同じ構造で「売りすぎる・誇大に売り込む」の意。関連語に undersell（安売りする）がある。
Oversell is built from over-, meaning "too much" or "excessively," and sell. Sell comes from Old English sellan and ultimately from Proto-Germanic *saljan. The compound follows a common English pattern seen in words like overwork and oversleep, and its sense developed from simply selling too much to promoting something too strongly.
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